Mission and vision of Blue Rider

We are true professionals, where it all started with the brand -BMW- we have now grown into a multi-brand store.

Tinkering every night, riding every weekend and if possible a nice trip abroad, both on- and off-road. This has given us the experience we needed to put together a good assortment. We are the one-stop shop for true adventure motorcyclists.

We know like no other that "just passion for motorcycles" is not enough because there is so much more to it nowadays.

'Dare to Live realize your dreams

Having Fun: we all remain people with the same hobby therefore we value a personal touch.
Feel responsible: Feel responsible for everything you do and don't pass it off to your colleague or the customer and always look for a solution.
The Joy of riding: Understand the customer's feelings, and act accordingly.
Respect for human and nature: Have respect for each other but also for nature, the code of honor every motorcyclist carries.
Don't be afraid to do things differently, don't be afraid to do things different.

Our mission:

To become the one-stop shop for the adventure motorcyclist.

Our vision:

We believe that the motorcycle world is ready for modernization, that traditional motorcycle stores will take on a different meaning and that motorcycle stores will be supportive of online web stores instead of the other way around.

We believe that the motorcycle world will also become increasingly green, that we will switch to other fuel forms and that the production of material will become increasingly 'greener' must become.

-Dare to Live-